When Did Ballet Rambert Change Its Name?

Ballet

Ballet Rambert is a highly respected dance company in the United Kingdom, and has been performing since the 1920s. Founded by the renowned Polish-born dancer Marie Rambert, it was one of the first ballet companies to be established in Britain. Since its creation, Ballet Rambert has been at the forefront of modern dance, pioneering numerous innovations and taking an experimental approach to choreography.

In 2009, Ballet Rambert underwent a major transformation when it changed its name to ‘Rambert.’ This decision was taken in order to better reflect the company’s modern identity and broaden its appeal beyond traditional ballet audiences. With this new name came a new logo, which featured a triangular symbol with three curved lines representing movement and energy.

The renaming of Ballet Rambert was part of an overall rebranding effort that included a restructuring of its repertoire and a relocation from London’s Sadler’s Wells Theatre to The Place theatre in central London. The company also developed an ambitious programme of outreach activities encouraging local communities to become more engaged with dance.

The decision to change Ballet Rambert’s name has been seen as an important move in helping to ensure the future success of the company. By broadening its appeal beyond traditional ballet audiences, it has allowed them to reach out to wider audiences and better reflect their contemporary identity. It has also enabled them to make more effective use of digital media platforms such as social media in order to promote their work on a global scale.

This strategic move towards modernity and accessibility has paid off for Ballet Rambert; they are now one of the most successful contemporary dance companies in Britain, with international collaborations and acclaimed productions all over Europe.

In conclusion, Ballet Rambert changed its name in 2009 as part of an overall rebranding effort aimed at broadening its appeal beyond traditional ballet audiences and better reflecting its contemporary identity. This strategic move has paid off for Ballet Rambert, allowing them greater success on an international scale.