The Indianapolis Museum of Art (IMA) has been a fixture in the city’s cultural landscape since 1883, when it was first established. For more than a century, the IMA has been an integral part of the city’s culture, offering artworks from around the world and hosting a variety of exhibitions and events.
In December 2016, the IMA underwent a major transformation when it was rebranded as Newfields. The name change came as part of a larger effort to modernize the museum’s image and to better reflect its mission of serving as a “cultural campus” for art, nature and community.
The name Newfields pays homage to the museum’s historical roots in Indianapolis. It is derived from “New Fields”, which was the original name given to what is now known as Indianapolis’ Old Northside neighborhood when it was founded in 1871. The name also reflects a commitment to sustainability, with plans for green initiatives such as water conservation and energy efficiency that will be implemented at Newfields.
The new identity also includes changes to the museum’s logo and brand design. The new design elements are intended to convey an approachable and inviting atmosphere that encourages visitors to explore all that Newfields has to offer. The museum also unveiled its new tagline “Explore & Connect” which speaks to its commitment to engage with visitors on multiple levels through programs, events and experiences.
In addition to these changes in branding, Newfields also features several new facilities including the Garden Terrace Café, an outdoor amphitheater called The Amphitheater at Newfields and a beer garden called Biergarten at Newfields. These additions are intended to provide visitors with an enhanced experience by creating more opportunities for them to engage with art in unique ways.
Since becoming Newfields in 2016, the museum has seen increases in attendance each year thanks in part to its efforts at modernizing its image. With its commitment to providing engaging experiences for its visitors as well as promoting sustainability initiatives, Newfields is well-positioned for continued success into the future.
In conclusion, the Indianapolis Museum of Art underwent major changes when it became Newfields in December 2016. With this transformation came new branding elements such as an updated logo and tagline along with several facilities designed for providing enhanced experiences for guests such as outdoor dining options and an amphitheater for live performances. Since becoming Newfields, attendance at the museum has seen steady increases due largely in part to these efforts at modernizing its image alongside commitments towards sustainability initiatives.
When Did The Indianapolis Museum Of Art Become Newfields?
The Indianapolis Museum of Art officially became known as “Newfields” on December 2016.